Having a refresh rate of 120 Hz is almost common already among LCD TV product lines, especially those high-end ones. And while people are still trying to appreciate this technology advancement, here comes Sony introducing yet another breakthrough in the HDTV scene. Late last year, Sony released the Bravia KDL-52XBR7 – the very first and only one that boasts of a refresh rate of 240 Hz!
Commendable Features
The increased refresh rate, definitely, is the most interesting specification of the XBR7. Upon testing it was noted that the effect of the 240 Hz refresh rate is the improvement of motion resolution. Also, with this refresh rate, it is but natural for Sony to ensure an enhanced dejudder processing.
In terms of picture quality, the Sony Bravia KDL-52XBR7 is exceptional in its class. Considering that it still makes use of the CCFL LCD technology, it exhibits deep black levels that are comparable to LED-based LCDs and even Plasma TVs. Images can come out realistic because of the accurate colors.
For a display this huge, power consumption is one important consideration. It is nice to know that the KDL-52XBR7 somehow exceeded expectations in terms of energy efficiency. The model employs power saving modes that limit the brightness even on its highest setting.
Other interesting features that can be noted are the ability to grab picture and music files from network computers and display them on the screen, the onscreen TV Guide which not usually found in HDTVs, the user-friendly menu options, and its numerous connectivity options. There are several I/O ports that can be found here in the KDL-52XBR7 – 4 HDMI ports, RF jack, S-video, composite video ports, analog audio, Ethernet port and USB ports.
The design of the XBR7 alone is a statement in itself. The matte-screen display is surrounded by shiny black frame of uniform width all around. At the bottom, a plastic frame is hanging to hold the speaker bar which can be replaced with a different color. The default color is silver but brown, black, gold and red speaker colors are also available separately.
The Drawback
The features of the Sony Bravia KDL-52XBR7 are unquestionably awesome. However, one may think twice because of its price which ranges from $2,800 to $3,800 a piece. To think that the specifications and features are almost the same with the higher-end displays, it would be more practical and smarter to buy either a LED-based or a Plasma TV at the same, or lesser, price than the XBR7.
Conclusion
Overall, the KDL-52XBR7 is great considering all the characteristics and features it offers the consumers. However, the small difference in performance with other LCD models selling at a lower price does not really make it a smart investment.
Jenna is a technology journalist from Dallas, she specializes in High Definition TV and Blu-Ray equipment. In her spare time she likes to jog and (on Wednesday afternoons) watching Lost series on her plasma.